a line of newspaper type set above a headline usually in a different typeface and intended to provoke interest in, editorialize about, or provide orientation for the matter in the copy heads.
What does kicker mean in writing?
A ‘lede’ is the punchy opening sentence of an article. A ‘kicker’ is the last. If you can get them right, you can lift your writing to a whole new level. Five tips for a great lede. Open with a quote.
What is a kicker quote?
Kicker. A kicker can refer to multiple things: The last story in the news broadcast; a “happy” story to end the show. A short, catchy word or phrase accompanying a major headline, is “intended to provoke interest in, editorialize about, or provide orientation”
How do you do a kicker headline?
Make the kicker 1/2 the point size of the main head. For example, a 36-point main head will have an 18-point kicker. Set the kicker 1/3 to 1/2 the width of the main head. For example, a three-column main head requires a one-column to 1 1/2-column kicker.
What is a kicker in a conclusion?
Explain why this topic should matter to the reader. Kicker or. Lingering Thought. A final meaningful thought. that leaves the reader glad.
What is the difference between a kicker and a subwoofer?
As nouns, the difference between kicker and subwoofer
is that kicker is foosball, and table soccer while a subwoofer is an electronic speaker designed to produce low-frequency sound, especially bass.
Why is it called a kicker?
The term Kicker originated in the game of poker. It is the card or cards that are not needed. If you are trying to make a pair, the kicker is the other three cards. If you are trying to make two pairs, then the kicker is the fifth card.
What is a kicker headline?
Kicker has also long had a meaning specific to newspaper headlines: a line of newspaper type set above a headline usually in a different typeface and intended to provoke interest in, editorialize about, or provide orientation for the matter in the copy heads.
What is a kicker in a story?
For writers and journalists, this type of finishing note is called a kicker, which Poynter calls a “punchy or memorable ending that rewards the reader.”
What is another word for the kicker?
What are the types of headlines?
- Direct headline. A direct headline clearly states the purpose of an article. …
- Indirect headline. …
- 3. News headlines. …
- How-to headline. …
- Question headline. …
- Command headline. …
- The “reason why” headline. …
- Emotional headline.
What is a reverse kicker headline?
• Reverse kicker is a line set in larger type sizes. and placed above the main headline. It is also. called a hammer or barker.
How do you write a subline?
- Make it longer. Marketing research tells us that the most effective headlines are short (less than 10 words). …
- Complement your headline. …
- Include your USP. …
- Don’t overinform. …
- Encourage action.
Is a kicker located at the end of a story?
Think of the kicker as the fireworks display at the end of the Fourth of July picnic. It’s the reader’s reward for making it to the end of the piece. The job of the kicker is to leave a lasting impression.
What makes an ending memorable?
It’s important to have a memorable ending so that your message or story stays with the reader. … You want the readers to be satisfied, so make it clear to them that they’ve moved from the beginning of the story to the end. It helps to have a kicker that will have a lasting impact.
How do you finish a full-circle story?
A full circle ending is when the climax or falling action returns to the same scene, place, or theme in which the narrative began. “It’s a Wonderful Life” begins with several people praying for George Bailey. In the end, George Bailey finds himself among all of those people who had been praying for him.